INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


THE EFFECTS OF SOCIAL MEDIA ON STRATEGIC MANAGEMENT DECISIONS AND BUSINESS PROFITABILITY

The aim of this study is to examine the effects of social media on strategic management decisions and business profitability. In this study, small and medium sized organizations; social media usage habits, usage purposes and social media perceptions were tried to be put forward. In the study, social media; in many areas of activity, communication, marketing, procurement and promotion is one of the basic tools are emphasized. Social media is the extension of the communication world that can interact with businesses and share information with customers. Social media makes many features important to businesses such as openness, reciprocity, interaction and participation. The social media tools that are used should have a sustainable structure for the enterprises. Both professionals and business managers should monitor social media more carefully in order to prevent such practices from becoming harmful to businesses. In this study, it is aimed to reveal the benefits and competitive advantages of using social media in enterprises. Businesses benefit from the positive aspects of social media such as providing direct access to the masses they aim to reach, and having a practical, interactive, low cost and fast structure. Social media has also addressed the issue of enabling enterprises to react immediately to events and to interact directly with end consumers. In addition, suggestions were made about the use of social media in enterprises, opportunities of social media, what opportunities could be, how positive impacts of strategic management practices on business profitability and how social media usage could contribute to managers' decisions



Keywords
Social Media, Strategic Management, Business Profitability



References

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