INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH (JSHSR)

Abstract


HIERARCHICAL STRUCTURE IN THE PAGE DESIGN: AN EVALUATİON ON LOCAL NEWSPAPERS IN MERSİN

The concept of visual hierarchy in newspapers was used by designers from the first years to present. Visual hierarchy is an important visual communication application used in page designs to convey the message appropriately. In this study, the application of visual hierarchy in page designs was evaluated by examining daily newspapers published in Mersin. In the first part of the study, the text and visual design elements of the page design were evaluated and the sections of the news texts were examined. In the last part, it is determined how the texts forming the news enter a hierarchical structure and the hierarchical relationships of the news with each other have been determined. The analysis of the designs was done using the semiological analysis method.



Keywords
Visual Hierarchy, Page Design, Semiotics



References

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