Significant production increases are expected because of the rapid increase of olive planting areas in Adana. It is expected that the production from olive trees will increase further with the yield of the trees that do not bear fruit in the coming years. For this reason, it is necessary to determine the production and marketing structure of olives and future problems and to offer a solution proposal. In this study, the olive sector was examined as a whole and brought forward suggestions for the future by revealing the existing problems in the production and marketing stages. The main material of the research is the primary data obtained as a result of the surveys conducted with olive, olive oil and table olive producers in Adana province and intermediaries operating in the marketing of these products. As a result of the study, it has been determined that there are some deficiencies in olive production and marketing organization that reduce efficiency. In order for the olive production, which is expected to increase in the coming years, to be used effectively in the market, the problems in the marketing organization should be eliminated, the production technique should be improved, branding efforts should be accelerated and marketing strategies should be established.