Havalimanı Teknolojilerinin Yolcu Deneyimi ve Memnuniyeti Bakımından SWOT Analiziyle Değerlendirilmesi
DOI:
https://doi.org/10.5281/zenodo.17238275Anahtar Kelimeler:
Havalimanı Teknolojileri, Dijital Dönüşüm, Yolcu Deneyimi ve Memnuniyeti, SWOT AnaliziÖzet
Ekonomik yapıları, toplumsal alışkanlıkları ve sektörel dengeleri kökten dönüştüren dijitalleşme, havalimanlarını da fiziksel geçiş alanları olmaktan çıkararak yolcu deneyiminin yeniden tanımlandığı stratejik merkezlere dönüştürmektedir. Bu dönüşümün merkezinde yer alan yapay zekâ temelli uygulamalar, gerçek zamanlı bilgi akışları, otomasyon sistemleri ve biyometrik doğrulama gibi teknolojiler bir yandan süreçlerin hızını ve güvenliğini artırırken diğer yandan yolculara kişiselleştirilmiş bir deneyim olanağı sunmaktadır. Ancak bu dönüşüm, doğası gereği çeşitli sınırlılıklar barındırmakta ve yönetimsel açıdan göz ardı edilemeyecek zorlukları beraberinde getirmektedir. Özellikle yüksek yatırım gereksinimleri, teknolojik altyapıların kısa sürede işlevsel geçerliliğini kaybetmesi ve farklı yolcu profillerinin adaptasyon sorunları, dijitalleşmenin havalimanlarında vaat ettiği potansiyelin kapsamlı biçimde gerçekleşmesini sekteye uğratmaktadır. Bununla birlikte mevcut literatürde havalimanı teknolojileri çoğunlukla operasyonel verimlilik, maliyet optimizasyonu ve süreçlerin etkin yönetimi gibi kurumsal çıktılar üzerinden değerlendirilmekte, yolcu deneyimi ve memnuniyet üzerindeki doğrudan etkilerine odaklanan çalışmalar ise görece sınırlı kalmaktadır. Bu çalışmada söz konusu sınırlılığı aşmak amacıyla havalimanı teknolojileri, yolcu deneyimi ve memnuniyeti bağlamında SWOT analiziyle değerlendirilmiştir. Elde edilen bulgular, havalimanı teknolojilerinin yolcu deneyimini hız, güvenlik ve kişiselleştirme boyutlarında geliştirme potansiyeli sunduğunu, ancak yüksek maliyet, hızlı teknolojik eskime ve yönetimsel zorluklar nedeniyle bu potansiyelin sınırlı biçimde hayata geçirilebildiğini ortaya koymaktadır. Bu bağlamda çalışma, benimsediği yaklaşım ve ortaya koyduğu değerlendirmelerle hem akademik literatürün derinleşmesine katkı sağlamakta hem de sektörel karar süreçlerine yönelik stratejik içgörüler sunmaktadır.
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