YÜCENURŞEN, M. REKABET AVANTAJI VE MALİYET MİNİMİZASYON ARACI OLARAK DOĞRUDAN PAZARLAMA. International Journal of Social and Humanities Sciences Research (JSHSR), [S. l.], v. 6, n. 46, p. 3942–3951, 2019. DOI: 10.26450/jshsr.1364. Disponível em: https://jshsr.org/index.php/pub/article/view/1645. Acesso em: 18 tem. 2024.