BİTİRİM OKMEYDAN, S. PAZARLAMA “OYUN”A GELDİ: PAZARLAMADA OYUNLAŞTIRMA YAKLAŞIMI VE ÖRNEKLERİ. International Journal of Social and Humanities Sciences Research (JSHSR), [S. l.], v. 5, n. 31, p. 4750–4768, 2018. DOI: 10.26450/jshsr.963. Disponível em: https://jshsr.org/index.php/pub/article/view/2069. Acesso em: 17 tem. 2024.