VALUE TRANSFER IN CHILDREN'S MEDIA PRODUCTS (EXAMPLE OF TOZKOPARAN SERIES)

Abstract

A person meets many people in life and experience many different situations throughout life. He learns to understand interactions involving these people and situations with a set of rules and expectations based on the values ​​acquired in family, social environment and educational settings. Negative attitudes and behaviors encountered in everyday life reveal a lack of values. For this reason efforts are also needed to transfer and teach values that are considered incomplete. In addition to a family, social and educational environments, media products can be effective in this process. The prevalence of media products and the fact that they are followed with interest by children also raises the question of their suitability and relative to the child. For this reason, it is important to examine the suitability of children's media products, their effect on value transfer, and which values ​​they convey. This study aims to examine the value transfer and what values are transferred in the Tozkoparan Series presented as a series of children and families published on the TRT 1 channel. Accordingly, the first 21 episodes, the first season of the series, were examined and the function of the series in transferring the root value and other values was determined. In the study, data was collected through document analysis which is a qualitative research method. Content analysis was used to analyze and interpret research data. The values determined are listed under two headings: ‘root values’ and ‘other values’. As a result of the study, it was concluded that the Tozkoparan is a series that contributes to the physical and spiritual development of children and young people of developmental age.