The Role of Leadership, Strategy and Organizational Structure in Creating a Digital Culture in Business
Abstract views: 177
/ 
PDF downloads: 102
DOI:
https://doi.org/10.5281/zenodo.8396819Keywords:
Digital Transformation, Digital Culture, Strategy, LeadershipAbstract
Digital transformation has become a necessity for businesses. In order for the successful emergence of digital transformation, an inclusive change strategy must be adopted. A transformation that can encompass businesses with all their elements can be achieved with a digital culture that can be created in the organization. In order to create a digital culture in businesses, it is necessary to apply digital technologies and integrate them with all systems and processes of businesses. When this situation is evaluated from a holistic perspective, digital culture focuses on the digital future and contributes to the sustainability of businesses. Therefore, organizational elements such as leadership, technology, human resources, adaptation and cooperation required to create a digital culture are seen as strategically critical. The purpose of this research is to determine the role of leadership, strategy and organizational structure in the creation of digital culture in businesses. For this purpose, an application has been made in businesses that can adapt quickly to transformation, have an agile organizational structure and operate in the information technology sector. Therefore, while the study is quantitative research, it is in the relational screening model in terms of being based on cause and effect between variables. In the research, five businesses operating in the field of information technologies in Ankara and Istanbul were selected as the sample group. Research data were collected through a survey form from 185 employees in the sample group. Regression analysis has been applied to determine the effect of organizational strategies, organizational structure and leadership ability on the creation of digital culture in businesses. According to the research findings, it is seen that leadership, strategy and organizational structure have an important role in creating a digital culture. Within the scope of the research, it has been determined that leadership characteristics, strategies and organizational structure in businesses affect the creation of digital culture.
References
Atak, G. (2018). Impact factors and current issues on technology development for industry 4.0 transformation in technopark companies: The case of Turkey, [Master thesis]. İstanbul Teknik University.
Bekmezci, M. (2013). Taking competitive advantage by business model innovation. Journal of Management & Economics, 20(1), 291-314.
Bennis, W. (2013). Leadership in a digital world: Embracing transparency and adaptive capacity. MIS Quarterly Vol. 37 No. 2/June 20. 635-637.
Bolden, R. & O’Regan, N. (2016). Digital distruption and the future of leadership: An interview with rick haythornthwaite. Chairman of Centrica and MasterCard. Journal of Management Inquiry, 25(4) 438-446.
Büyüköztürk, Ş., Çakmak, E.K., Akgün, E.A., Karadeniz, Ş. & Demirel, F. (2008). Bilimsel Araştırma Yöntemleri. Ankara: Pegem Akademi.
Canetta, L., Barni, A. & Montini, E. (2018, June). Development of a digitalization maturity model for the manufacturing sector. In 2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) (1-7). IEEE.
Catlin, T., Scanlan, J. & Willmott, P. (2015). Raising your digital quotient. McKinsey&Company, June, 1-13.
Coşkun, B. & Yıldırım, Ç.P. (2018). Kamu yönetimi açısından dijital zekânın iyi yönetime etkisi. Ombudsman Akademik, (1), 141-162.
Çıkdın, M.B. (2018). İşletmelerin organizasyon yapısı ve kaynakları açısından endüstri 4.0 eğiliminin değerlendirilmesi: Antalya ili örneği, [Yüksek Lisans Tezi]. Sosyal Bilimler Enstitüsü, Akdeniz Üniversitesi.
Davutoğlu, N.A. (2018). Sanayi 4.0’ın Liderlik ve insan kaynakları yönetimine algısal etkileri. International Journal of Socıal Humanıtıes Scıences Research, 5(30), 4041-4048.
Edelman, B. (2015). Dijital platformunuzu nasıl başlatırsınız?, Harvard Business Review Türkiye, Nisan.
Erol, S., Schumacher, A. & Sihn, W. (2016, January). Strategic guidance towards industry 4.0–A Three-stage process model. In International conference on competitive manufacturing 9, No 1, 495-501.
Fahem, M., Shah, Sb. B.H., Butt, R.A., Raza, B., Anwar, M., Ashraf, M. W., Ngadi, Md. A. & Güngör, V.C. (2018). Smart grid communication and information technologies in the perspective of industry 4.0: Opportunities and challenges. Computer Science Rewiev, 30, 1-30.
Ismail, M.H., Khater, M., & Zaki, M. (2017). Digital business transformation and strategy: What do we know so far. Cambridge Service Alliance, 10, 1-35.
Kalaycı, Ş. (2009). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayın Dağıtım.
Kane, G.C., Palmer, D., Nguyen Phillips, A., Kiron, D. & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press, 14.
Klein, M. (2020). İşletmelerde dijital dönüşüm ve etmenleri. Dijital Çağda İşletmecilik Dergisi, 3(1), 24-35.
Kohl, K. (2017). Building future fit teams: Raising your teams digital quotient (DQ), http://www.talenttalks.net/building-future-fit-teams-raising-teams-digital-quotientdq/
Mckinney Jr, E., Yoos II, C.J. & Snead, K. (2017). The need for ‘skeptical’accountants in the era of big data. Journal of Accounting Education, 38, 63-80.
Mert, S. (2019). İşletmelerin dijital dönüşüm (endüstri 4.0) farkındalık ve algı düzeyinin değerlendirilmesi: Elazığ OSB örneği, [Doktora Tezi]. Sosyal Bilimler Enstitüsü, Fırat Üniversitesi.
Mert, G. (2020). Kurumların stratejik yönetim süreçlerinde dijitalleşmenin rolü. Journal of Social, Humanities and Administrative Sciences, 6(22), 41-58.
Oğan, E. (2022). İşletmelerde dijital dönüşüm stratejileri ile performans ilişkisinde dijital kültürün aracılık rolü: Fortune 500 Türkiye’de bir uygulama, [Doktora Tezi]. Sosyal Bilimler Enstitüsü, Giresun Üniversitesi.
Oğan, E. & Wolff, R. A. (2022). Fortune 500 işletmelerinin dijital dönüşüm performansında dijital kültürün aracılık rolü. Fiscaoeconomia, 6(3), 1282-1307.
Osterwalder, A., Pigneur,Y. & Tucci, C.L., (2005). Clarifying business models: origins, present, and future of the concept. Communications of the Association for Information Systems, May 2005, 15.
Özmen, Ö.N., Eriş, E.D. & Özer, P.S. (2020). Dijital liderlik çalışmalarına bir bakış. Süleyman Demirel University Journal of Faculty of Economics & Administrative Sciences, 25(1).
Parsehyan, B. G. (2020). İnsan kaynakları yönetiminde dijital dönüşüm: İk 4.0. Turkish Studies, 15(2), 211-224.
Rogers, D.L. (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia University Press.
Schwab, K. (2017). The Fourth Industrial Revolution. New York: Crown Business.
Tabachnick, B.G. & Fidell, L.S. (2013). Using multivariate statistics. Pearson.
Trappey, A.J., Trappey, C.V., Govindarajan, U.H., Chuang, A.C. & Sun, J.J. (2017). A review of essential standards and patent landscapes for the ınternet of things: A key enabler for Industry 4.0. Advanced Engineering Informatics, 33, 208-229.
Türkay, B. (2021). Akıllı teknolojilerin turizm işletmelerinin dijitalleşmesinde ve tüketici davranışlarındaki rolü, [Doktora Tezi]. Sosyal Bilimler Enstitüsü, İstanbul Üniversitesi.
Ülgen, H. & Mirze, K. (2010). İşletmelerde Stratejik Yönetim. İstanbul: Literatür Yayınları.
Yankın, F.B. (2019). Dijital dönüşüm sürecinde çalışma yaşamı. Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-Dergi, 7(2), 1-38.
Westerman, G. (2016). Why digital transformation needs a heart. MIT Sloan Management Review, Vol. 58, No. 1.
Westerman, G. (2018). Your company doesn’t need a digital strategy. MIT Sloan Management Review, 59(3), 1-5.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH
This work is licensed under a Creative Commons Attribution 4.0 International License.
