Conservative Family Representation in the Media: The Example of Cranberry Sherbet TV Series

Abstract

The power of the media manifests itself not only in the field of communication but in all areas. TV series and movies published in the media can influence people and change their behavior. The narrative styles that appear in TV series and movies should be prepared considering that people can set an example for themselves. In media communication, television and its contents are ranked first among the most important communication tools. TV series are prepared and influence people's habits or cultural values. Just as there are people who integrate with the characters in the TV series, TV series that reflect a society are also presented. Therefore, the main purpose of the study is to examine the effects of TV series presented in the media on conservative viewers. In the study, a qualitative research was conducted on the Kızılcık Şerbeti series and the effects of the series among conservative viewers were tried to be examined. As a result of the study, it was revealed that the series called Kızılcık Şerbeti contains codes that disrupt the conservative family structure and that there is a negative representation of conservative families and individuals in the series. Additionally, a reception study was conducted for the conservative individuals represented in the series. Another of the results of the study can be stated as one of the results of the study that data can be obtained on how the audience perceives the conservative individuals represented in the series, and therefore how the social perception is guided within the framework of conservative understanding. Another conclusion of the study is that the series and the characters represent the conservative family structure. In addition, it has been concluded that the conservative family men in the series are depicted as disloyal, which is incompatible with the social family structure, and that this situation is inappropriate for both the people who continue their lives as conservatives and the social structure.