ASSESSMENT OF STRATEGIC LEADERSHIP IN STRATEGIC MANAGEMENT CONTEXT

Abstract

Today, business life has gained a high level of dynamism and momentum. Political, social and technological developments can change business life very quickly in addition to the developing and globalizing economy as well. The effects of the recent pandemic on business life can be given as an example. As a result of such developments, the dynamics change and the uncertainty increases in the fields of activity of the firms. Firms need to be better prepared for uncertainties compared with the past. Managers, at any level, need to approach events with a strategic management awareness. Strategic leadership is defined as the ability to predict and design the future, maintain flexibility, think strategically and initiate changes that will create a competitive advantage for the firm in the future. Strategic leaders are responsible for the overall performance of the firm and they have the most important influence in the strategic management process. Strategic leadership is the most important tool for firms to achieve high performance and competitive advantage. In this study, strategic leadership and strategic management terms were discussed conceptually, then strategic leadership was evaluated in the context of strategic management, and finally, some suggestions were presented