USE OF INFORMATION TECHNOLOGIES IN SMART BUSINESSES

Abstract

In parallel to the rapid developments in the world, the 4th Industrial Revolution started for the businesses and the fact that this revolution led the enterprises to a big evolution was faced. At this point, businesses started to be adapted to these new applications and the era of digital transformation. The most fundamental factor in identifying a business as a smart business is to use information technologies in the most efficient and adaptable way to business resources. In the digital age, the use of new technologies offered by the industrial revolution for businesses that are trying to provide effectiveness and efficiency by using production capabilities such as quality, speed, cost and flexibility is important in terms of providing competitive advantage of businesses. In this study, it will be examined how today's smart businesses are transforming through digital transformation and industrial revolution and how information technologies that are used as a strategic tool in this transformation provide benefits to businesses.