VIEW ANGLE OF THE READERS TO THE SLOGAN AND LOGOS USED IN LOCAL NEWSPAPERS: ÇORLU LOCAL NEWSPAPERS EXAMPLE

Abstract

Local press interprets the desires of the people of the region, reflects its problems, and makes the readers feel that it is part of the place where they live. It provides the reflection of the ideas of the people of the region to the public. The news published in newspapers directs readers' perceptions and perceptions of the world. This orientation starts with the logo and slogan used by the newspaper. On the official website of the Press Advertising Agency, three newspapers published in the district of Çorlu in Tekirdağ province were selected as part of the research. In this study, 390 people were selected by simple random sampling. Newspaper readers in Çorlu were examined in the local press. The role of the slogans and logos used in newspapers in newspapers was investigated. The answers to the questionnaire were analyzed by content analysis. According to the results of the research, it was seen that the slogans and logos in the newspapers were important for the readers and preferred to the newspaper.