TRANSFORMATION FROM STATIC LOGO DESIGN TO DYNAMIC LOGO DESIGN

Abstract

Logo design, which can be considered as the backbone of a brand, is an element that has been used for centuries to recognize brands and distinguish them from similar brands. Logo designs, which are used in the same way in terms of purpose and function, have reached a completely different dimension visually as a result of the development of graphic arts in parallel with digital innovations. The presentation of information or visuals renewed in seconds in social and digital media has enabled the static logo designs, which can be defined as static, traditional or unchanging, in graphic design and especially in logo design, to be replaced by dynamic logo designs that can change and renew according to the agenda and current day. A dynamic logo design will create opportunities for the brand to keep up to date and to remind themselves.
In this study, the purpose and function of the logo design obtained as a result of the literature review are included. The transition process to dynamic logo design has been investigated and analyzed by including dynamic logo examples from around the world. In an era of the dynamic logo, short stories and constantly renewed pages, it has been concluded that the brand has achieved a lively and attractive appearance.