THE LOCAL AGAINST THE GLOBAL: CITTASLOW

Abstract

While mass production carried out by the Fordist production style with a moving assembly line is considered to be the last level of factory production in the name of efficiency, the 1920s for America had been the mass consumption rising through mass production and the consumption society was created. The set of values created by this society was not only limited to American society but has dominated many consumer areas in many countries of the world. This state of domination deepens day by day with globalization. Increasing mutual social relations and dependence with globalization rising on the basis of technological developments, rapid information flow, vague borders in the 1980s; on the one hand, while repositioning the boundaries of the local against to global in the reality of the shrinking world and bringing it to the fore, on the other hand, the formation created by the global production and consumption patterns have made even easier the erosion of the local. In this context, the study shares the view that the "Slow City" approach, also known as "Cittaslow", will support local development and strengthen local governance by putting forward local elements and local potential against the global