REVIEW OF CONSUMER STYLES INVENTORY IN TERMS OF DEMOGRAPHIC CHARACTERISTICS

Abstract

One of the most important activities people do is decision making. And people have to make decisions at every stage of their lives. The most important task for those who study marketing science is to understand how people, who are called consumers in marketing science, "decide". For this reason, a lot of work has been done, many models and theories have been developed. In this context, the purpose of the study; Gaziantep University SBMYO examines the decision making style of consumers, consisting of academic, administrative and students, considering various variables. Within the scope of this purpose, 502 people were asked which decision making style they chose and the participants were asked to give their answers with the help of a questionnaire. According to the findings of the study, perfectionist-high quality-oriented, entertainment-pleasure-oriented, innovative-fashion-oriented, having a variety of confusion-undecided, brand-sensitive and careless-irrelevant decision-making styles differ depending on the consumer's gender, marital status, income level, occupational status. The result has been reached