ILLUSTRATION APPLICATIONS IN DISPLAY WINDOW DESIGN

Abstract

Display window design is an area that encourages customers to enter and shop in the store, and include different design and art branches. Display window design is also important in terms of increasing the sense of purchase and reflecting the image of the store. The product to be exhibited in these areas must be presented to the customer in the best possible way. Different themes are created in the design of the showcases that need to be constantly renewed for the customers to follow the store up to date. Brands can make their products stand out by giving importance to the window designs, which are the first communication area with the customer. In this way, brands can be special by distinguishing them from other stores with their creative window designs. In this respect, the use of art in window design helps the showcase to be used as a theater stage and to attract the attention of the consumer to the store. The fact that the showcase is designed with the right lighting and harmonious decorations also affects the image of the brand in a good way. The positive effects of art on human life are created with different themes in illustration art and window design, and product exhibitions are shaped in this direction. Document analysis was used as a method in the study, and the effects of different stores on the store atmosphere were examined by making the illustration applied window designs, window design styles, and the description of the illustration. These applications can be created with freehand drawings or digital illustrations of illustrators. Colors used in the illustration should not affect the visibility of the product and complex layouts should be avoided as much as possible. In addition to the elements that should be applied in window design, such as placing products at eye level, correct lighting, and being appropriate for the store image, the use of these creative decors allows customers to make aesthetic presentations. In this study, the current applications of illustration art in window design are examined, and the importance of art in creating an atmosphere in space design is emphasized. As a result, after a certain concept of the illustrations used in window design is created, creative showcases are obtained with the right placements by the products