IDEOLOGY AND MANIPULATION OF NEEDS IN CINEMA- EXAMPLE OF AN EPIDEMIC FILM: BLINDNESS

Abstract

The common idea is, every movie is fed from an ideological environment. Cinema which is called demonstration cinema is
nothing more than mainstream cinema that defends the dominant ideology. The dominant ideology intervenes in the form of
reading before the film is made with the agendas it creates through mass media, censorship, and manipulation in society and
the criticism phase afterwards. Determines, influences and formats. Opposition filmmakers try to break the patterns formed by
the mainstream and try to make the cinema different. The film which has an ideological feature also has a political dimension.
The dominant ideology manipulates the audience's needs with the films it produces.