FACTORS AFFECTING THE CHOICE OF CARGO COMPANIES IN THE LOGISTICS SECTOR: COMPARATIVE ANALYSIS OF X, Y, Z GENERATIONS

Abstract

From past to present, trade is a phenomenon that shapes the life of human beings and directs the economy. The concept of logistics, which emerged with the existence of trade, has become a frequently emphasized concept in recent years. The importance of cargo companies in logistics, which expresses the transportation of products from one place to another, has been increasing every passing day. Cargo companies are constantly dealing with consumers in the process from taking delivery of the product to the delivery. Consumers evaluate cargo companies according to their own different characteristics by using factors such as good-bad, positive-negative, fast-slow. Many characteristics such as gender, education, income, and age affect consumer preferences. When the age of the consumers is taken into consideration, the satisfaction or dissatisfaction of the individuals in the X, Y, Z generations in the literature regarding cargo companies, which is a sub-branch of logistics, the expectations of them while choosing these companies and the determination of whether there is an intergenerational differentiation is the aim of the study. In the study, face-to-face questionnaires were applied to consumers using cargo service in the generations X, Y and Z and expectations and differences between generations were revealed