A STUDY ABOUT K AND Z GENERATION’S TRUST IN POLITICAL ELECTION CAMPAIGNS


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Authors

DOI:

https://doi.org/10.26450/jshsr.1311

Keywords:

Political Communication, Political Marketing, Generation K, Generation Z, Election Campaigns

Abstract

It is possible to say that in Turkey, in the 1950s political competition and political campaigns has appeared with multi-party system (Balcı, 2015). During that period, due to the undeveloped mass media tools, in political communication professional services started in the 90s. In this study the impact of election campaigns on young voters was investigated. Within the scope of the research, how the young voters evalute the election campaigns was investigated. According to the results, election campaigns are not reliable and convincing. Young voters consider election campaigns as a waste of resources and uninformative activity.

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Published

2019-08-25

How to Cite

AKSU, S. (2019). A STUDY ABOUT K AND Z GENERATION’S TRUST IN POLITICAL ELECTION CAMPAIGNS. INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH, 6(40), 2016–2025. https://doi.org/10.26450/jshsr.1311

Issue

Vol. 6 No. 40 (2019): İnternational Journal of Social and Humanities Sciences Research (JSHSR)

Section

Articles

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Copyright (c) 2019 INTERNATIONAL JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.