THE IMPORTANCE OF INNOVATION IN SUSTAINABLE COMPETITION

Abstract

Today, the success of enterprises depends on competition and their ability to create innovation in competition. competition can
determine and affect the future for businesses, the formation of competition can be considered as a positive situation.
Considering that the main components of competitive advantage are value creation, serious creativity and concept research and
development, competition can be said to play an active role in the success of enterprises. Achieving competitive advantage is
achieved through innovation. In this study, especially in the present century, the role of innovation in providing a competitive
advantage for enterprises was investigated. In this context, competition and competitive superiority strategies were determined
first. The relationship of these competition strategies with innovation was investigated.