THE RELATIONSHIP BETWEEN GLOBAL TECHNOLOGY THE MANAGERS 'STYLE OF MANAGING THE INNOVATION PROCESS AND THE PERFORMANCE OF BUSINESSES

Abstract

The aim of this study is to examine the relationship between global technology the way managers manage the innovation process and the performance of enterprises.
The radical and rapid changes that are experienced today make the companies obliged to be innovative. These changes cause enterprises to focus on R & D activities. Serious variations and changes in consumer preferences and tastes; price, production and competition processes are causing very rapid developments and make various efforts to survive.
The main condition for companies to remain competitive in an intense competitive environment is to improve their innovation skills. These connected businesses are obliged to develop various innovations so that they can continuously improve their share in the market. In this way, the innovative qualities of the enterprises and their long-term existence are the key points.
Businesses cannot achieve success unless they add technology to their business. Total quality management with the implementation of the target of all businesses; cheaper, better quality and faster production is possible only with the accurate application of technology in all processes of the enterprise. The perfect application of technology in business processes is only possible with the correct management of the technology. The continuous renewal of production technologies weakens enterprises against their competitors. In addition, the necessity to adapt to the rapidly changing environment and to respond adequately to the demands of the customers necessitates foreseeing and keeping pace with these changes.
Business performance; It can be expressed as the ratio of performing the task or purpose of the enterprise according to the result or output provided at the end of a certain period. In general, business performance acts as a scale and is used to determine the extent to which the business achieves its objectives. Performance measurement makes it easy to identify the sources of the problems, the main reasons for their success and the measures to be taken