THE EFFECT OF DISPOSITIONAL AND SITUATIONAL FACTORS ON IMPULSE BUYING BEHAVIOR AND A STRUCTURAL EQUATION MODELING

Abstract

Nowadays consumers don’t only shop for their basic needs, they show impulse buying behavior that they don’t plan and
don’t need. Consumer make also impulse buying for their hedonic needs. In the historical perspective, the concept of
impulse buying is the subject of many researchers because the percent of impulse buying increase day after day. Also
impulse buying gives a lot of useful informations about the consumers profile. As a matter of increasing importance both
for retailers and researchers, and increasingly interested in the field of marketing, impulse buying has been the subject of
different paradigms for more than half a century, and the factors that affect the concept have been tried to be revealed.
Despite the fact that there are many factors in the literature affecting impulse buying, the dispositional and situational
factors that are frequently encountered in studies are studied. These factos are considered as one of the most important
factors for impulse buying and these are not studied in our country. The study sample consisted of 479 individuals and
structural equation modeling was applied to reveal the effects of the dispositional and situational factors on the impulse
buying behavior.