THE AFFECT OF NON GOVERNMENTAL ORGANIZATIONS UPON TURKISH TOURISTIC IMAGE: GERMANY APPLICATION

Abstract

The main aim of this study is to show that the level of awareness of German tourists' NGO activities in Germany differs significantly according to individual variables (gender, marital status, age and education level), travel experiences, information sources and NGOs that you do not show. It also aimed to determine the effect of the German tourists on the destination image of perceptions of the activities of Turkish civil society organizations. The universe of the research is formed by German tourists visiting Turkey. 415 quastionnaires were conducted to German tourist who came to Antalya for vacation in 2014. The analysis of this data was made by means of SPSS 19 statistic packed program. Descriptive analysis, variance analysis (ANOVA), t-test for independent variables, levene test, regression and content analysis were used to analyse the data for the German tourists' personal characteristics and travel experiences. According to the result of this researh we have found out that there are statistically significant difference in destination image in terms of German tourists' personal characteristics and travel experiences, information sources and ideas about non-governmental organisations.