ANALYSIS OF MUSIC FESTIVAL POSTERS IN THE PROCESS OF VISUAL COMMUNICATION

Abstract

Communication is statement of thoughts and emotions created during interaction process of society, which also includes transfer of events, facts in public. The Biggest supporter of communication in societies is without doubt mass communication tools. Today, the important role of mass communication tools on economy, culture and social life is a reality known by everybody in modern societies and developing countries. Undoubtedly it is known by everybody that development of technology in a mind-blowing speed together with development of mass media tools and personal computers are among the main reasons of this. Within the mass communication tools, visual communication is among the most effective instruments. Whereas in broad sense visual communication can be deemed as everything that is visual, in narrow sense it is fine art, paintings and images. And paintings together with images invigorate with posters. Posters is one of the most important communication tools providing both public and individual communication. Among the posters in visual communication tools, art and culture posters should be evaluated in a different category. Music festival posters is also one of those posters. Festivals are art shows having special importance with their date, duration, the place they are demonstrated, number and characteristics of their participants. In this work, fifteen posters chosen amongst fourty-five others released since 1973 from the first event of Istanbul Music Festival organized by Istanbul Culture and Art Foundation (IKSV) are evaluated from the visual communication design aspect. During the analysis of posters, basic design principles, colors, symbols and expressions are analyzed. Moreover, perception and messages that are desired to be established in those fifteen music festival posters are tried to be addressed in this work.