A REVIEW ON MOST POPULAR COMMERCIALS BY ELECTORATE IN THE JUNE 24, 2018 ELECTIONS

Abstract

This study focuses on political advertisements, which are screened on television during the June 24th, 2018 President and the
27th Term General Election, and which have the highest number of views on social media. In this context, Saadet Party's radiothemed
Change commercial film, Ak Parti's 'Zümrüdüanka' themed advertising film and the Cumhuriyet Halk Parti’s 'We are
Coming to the nation' animation advertising film will be examined with the method of semiotic analysis and advertising texts
a discourse analysis will be made. Thus, the most watched advertisements of all three parties on social media will be determined
according to which advertisement attractiveness and the basic messages delivered in the advertisements will be analyzed