PERCEIVED SERVICE QUALITY, CUSTOMER SATISFACTION AND BEHAVIORAL INTENTIONS IN ÇAVUNDUR THERMAL ACCOMMODATION FACILITIES

Abstract

The aim of this study was to determine the quality of service perceived by the visitors at Çankırı Çavundur thermal accommodation facilities, the behavioral intentions of the thermal accommodation facilities and the general satisfaction levels of thermal accommodation facilities and the relationship between these variables. A questionnaire was applied to 272 visitors. The data obtained from the study were evaluated with SPSS 16 statistical package program using statistical techniques appropriate for the aim of the study. A statistically significant relationship was found between the general satisfaction status of the visitors and the perceived service quality and behavioral intentions. A statistically significant relationship was found between the behavioral intentions of the visitors and the perceived service quality