THE ROLE OF CORPORATE COMMUNICATION ON BRAND MANAGEMENT PROCESS: SUCH AS UNILEVER

Abstract

Nowadays institutions more and more are increasing on brand management process corporate communications of necessity communication technology prevalent and increased competition. Institutions are known corporate communication notice developed corporate identity of brand in market foremost. Institutions who want to seperate from the competitors is necessitated importance of corporate communication. Corporate communication, is turned into corporate image to corporate identity of institutions. Corporate communications is able to enable have dependent personality from institutions, product and service of brand to corporations. As such, in this study were refered corporate communication and brand management issues, were stressed the role of corporate communication on brand management process. Unilever of web site where situated corporate communication works were investigated with content analysis method.