A STUDY ON THE MEASUREMENT OF THE PERCEPTION OF KAHRAMANMARAS PUBLIC AND THE DEVELOPMENT OF THE LOGO

Abstract

ABSTRACT
This study focused on the perception of Kahramanmaras people in the process of city marketing. Whithin that scope, national and international sources have been searched and setting up on conceptual framework. Afterwards, the perception of the city residents residing in Kahramanmaraş was tried to be determined. In this context, 275 people, living in Kahramanmaras were surveyed. Accumulated data has been analyzed by IBM SPSS (Statistical Package for the Social Sciences) In this context, frequency analysis, KMO and Barlett test, Factor Analysis, Independent-Samples T test, One-Way Anova test were performed.
According to the results of the SWOT analysis conducted to determine the advantages and disadvantages of Kahramanmaras province, Kahramanmaras's strong points are local cuisine, environmental cleanliness, climate; the weak points are that The lack of cultural activities, the lack of planned urbanization, not given the necessary importance to the promotion of the province.
Independence Medal, ice cream, tarhana and pepper are the most desired icons that are likely to be in a city logos for Kahramanmaras. And the colors have been viewed as red, white and yellow. As a result of this information, 3 city logos have been proposed.