CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS ON ACCOMMODATION INDUSTRY: A RESEARCH ON TOURISM MANAGEMENT BACHELORS

Abstract

Social responsibility issues are in the focal point of practitioners and academicians due to their emerging nature. It might be claimed that recent studies and efforts on social responsibility revealed that conscious consumers are in need of being satisfied socially additional to the satisfaction by goods and services provided by corporations. Within the context of globalized business environment corporations are seeking ways of gathering competitive and financial advantages in order to sustain and develop their operations and sales. In this regard communicating operating results became a vital process for the corporations which are trying to inform their stakeholders. Additional to financial and non-financial reports published periodically these corporations have involved in socially responsible actions in their operations and have started communicating social responsibility actions in their reports or in various media in order to create affirmative perceptions on their stakeholders. Major aim of this study is to reveal the social responsibility perceptions of tourism management bachelors who might be evaluated as informed and conscious about accommodation industry. Various research questions combined on a survey questionnaire are submitted to the Tourism Management bachelors of Necmettin Erbakan University by means of web based applications and responses are analyzed by means of SPSS software.