CONTEMPORARY APPROACHES IN MUSEUM MARKETING STRATEGIES AND APPLICATIONS IN PRIVATE MUSEUMS IN ANKARA

Abstract

Apart from providing only cultural benefits, the museums aim to attract tourists to international venues by attracting more visitors to these spaces through marketing strategies developed in a global context. On the application of current marketing methods in the museums, significant increases have been made in the number of visitors to the museum each year and in the museum revenues obtained. Different marketing methods will be mentioned in order to ensure the continuity of satisfaction in the museums and to have a place with an extensive collection of museums such as Turkey on the international platform and suggestions will be made in the context of applications in private museums in Ankara