RESEARCH OF Y RETAIL PRODUCT PERCEPTIONS RETRO PRODUCTS IN TERMS OF DEMOGRAPHIC VARIABLES

Abstract

The aim of this study was to evaluate the perceptions of Generation Y consumers towards retro products in respect of demographic variables. A total of 300 questionnaires were distributed, 281 were returned and as a result of Box-plot analysis, 8 questionnaires were withdrawn from the analysis and 273 were seen to be suitable for evaluation. A simple sampling method was used in the study. In this widely-used simple sampling method, the process of finding subjects was continued until the required sample size was reached (Çoşkun et al, 2015:142).
The research was limited to the participants being Generation Y consumers and that the products had retro characteristics. The data obtained in the research were evaluated in respect of demographic variables and were interpreted from a sociological perspective. It was concluded that variables such as marital status, gender, level of education, and family economic status did not affect the perceptions of the retro products that the participants were interested in. From this result, it was concluded that those within the same generation band had similar perceptions of the same product despite variables which could have an impact on different subjects