THE EFFECT OF BRANDING THE CITY IMAGE: CASE OF KAHRAMANMARAŞ

Abstract

Globalization as in many other areas forces the cities changing and transformation. Cities want to continue their existence in this transformation for this reason they need to market this by unveiling their own differences the cities and countries are in competition with the effect of globalization from this point of view it is thought that the more visitors and investors a country or a city get the more social and economical development it has.
In this study the concept of image which has a great importance in influencing individuals’ preferences at the impact on cities has been searched and the relationship between the image of city branding is aimed to reveal at the same time a research of Kahramanmaraş city’s image has been done to determine the effect of cities branding. Individuals living outside of city of Kahramanmaraş are participated in this search and the answers of 404 participants were taken into evaluation.