AESTHETICS AND COMMODITIZED AESTHETICS

Abstract

It has been concluded from the lack of persuasive skill of ‘’new avant-garde’’movements that things are not going well in the field of culture and art as they used to be,and there is not any clear ideology that will guide the society which experienced two world wars.Modernism lost all its vital elements on the eve of the third Industrial Revolution,and it appears like ending its life span. This unclear surrounding of the 1950s led to a kind of incubation period for postmodernism. At the outset,Postmodernismexpanded its own field dominancy by relying on modernist elements,which shows a sense of ownership depending on a maneuver strategy rather than a theoretical approach.Postmodernism considers all fields of life as fields of application for its own art regime.Accordingly,all the acquisitions of mankind represented within modernity are the fields of freedom,on which new experiments can be implemented. Therefore,the concept of ‘’artistic value’’ belonging to modernism is the cadaver of deconstrcutive experiment workshop from now on.The concepts causing disturbance in art find their receivers in modernism,however they have turn into a kind of design objects in postmodern taste culture. The regime of commoditized aesthetics acts in the name of art and imposes itself on art.Also,it embodies a sale or an exhibiton depending on images,words,sounds,and pictures in a cultural category by defining itself as a cultural figuration.