INVESTIGATION OF THE ATTITUDES OF THE PUBLIC AND PRIVATE SECTOR WORKERS ON THE SOCIAL MEDIA ADVERTISING ACCORDING TO DEMOGRAPHIC FACTORS

Abstract

The increasing number of users of social media sites every day and the expansion of their scope of influence, pushing the people, businesses, institutions and organizations to advertise their own institutions and products in these sites. The increase in the number of these ads also affects consumers' attitudes towards these ads. Within the scope of this study, it was examined whether the attitudes of public and private sector workers residents in Sivas city center to social media advertisements changed according to demographic factors. For this purpose, data were gathered by facial survey method with 335 people easily determined by sampling method. A questionnaire consisting of five Likert type and demographic expressions was used as data collection tool. Frequency analysis, independent samples t test and one way variance analysis were applied to the obtained data. According to the results of the analysis, the attitudes of the employees towards the social media advertisements do not change according to the sex, but they vary according to the sector. In addition, statistically significant differences were not obtained as a result of the ANOVA test according to the age, income groups and duration of employment of public and private sector employees