A REVIEW ON THE USE OF THE ISTANBUL METRO LOGO IN THE CONTEXT OF BRAND COMMUNICATION

Abstract

The logo of the Metro, which is being used in Istanbul, a world metropolis with a population of close to 20 million people, was designed by Faruk Çağla in 1992 and is still in use. in 2016, a new logo was designed since the company operating the subway made a title change. With this change, a new logo has been used next to the circular M logo that has been used for more than 20 years. Thus, the user gets the impression that Istanbul Metro has two different logos used at the same time. It has been examined whether this dual-use made for the last 5 years has confused in terms of visual communication and a solution proposal has been brought to the issue