STEREOTYPE APPROACHES IN LOGO DESIGN

Abstract

Images called stereotypes to come into existence have been shaped by social, cultural, religious, economic, etc. factors in the imaginations of people living abroad as well as in the imaginations of those living in the country where it first emerged. They are transferred unchanged from one period to another, making a mark as a kind of social heritage in the imaginations of those people in the country of origin and as a type of ideological knowledge in the imaginations of outsiders. Therefore, it would not be wrong to say that stereotypes are dogmatic and far from objectivity. Moreover, stereotypes are firmly rooted in their roots, rejecting change, and constantly repeating the old instead of learning something new. Each discipline takes into consideration the general definitions, features, and positive and negative aspects of the stereotype, makes sense of it, and then interprets it. In line with its general definitions, we are going to try to analyze stereotypes both in the general field of graphic design and in the specific field of logo design, in accordance with the thoughts of some prominent theorists on this subject. Today, stereotyping in logo designs is becoming widespread, which results in the uniformity of institutions in terms of design. This uniformity brings with it problems such as the decrease in the recognition of institutions, their falling behind their competitors, and the lack of aesthetics. Recognizing and defining this problem in logo designs will provide awareness for designers and institutions.