GAME PERCEPTION CHANGING WITH GENERATION ALPHA: DIGITAL TOYS AND SCREEN ADDICTION

Abstract

The generation theory is based on the assumption that individuals born in similar periods will have similar personality traits. While historical events played a role in the determination of generations in the past, the changes in communication technologies in this age are effective.

In the age of information and technology, there is a rapid change in every field. These changes are effective on people's personality traits, daily lives, preferences, and habits. This also increases the differences between generations.

The Generation Alpha, which is considered to be the last generation in the literature, consists of individuals who were born in the 21st century and live in a period when technological developments are effective in all areas of their lives.

The daily life of Generation Alpha, which is still in its childhood, is determined according to the developments in communication technologies. The communication and gameplay styles of this generation, which include artificial intelligence products in all areas of their lives, are also shaped by digital technologies.

The study, it is aimed to determine the understanding of the game and the toys of Generation Alpha, who spend a significant part of their days being exposed to the screen.

For this purpose, a qualitative research technique focus group interview is held with mothers who have children in Generation Alpha, and the results are analyzed with a descriptive approach.

The data obtained at the end of the research reveal that the games and toy choices played by Generation Alpha during their childhood are different from the previous generations.