THE EFFECT OF AUGMENTED REALITY (AR) TECHNOLOGY ON THE POSTER EXHIBITION PROCESS

Abstract

The main purpose of graphic design, which is a visual communication design, is to convey a message to the receiver in the most accurate way. The poster is among the most sympathetic elements of graphic design. Poster designs, which have a lot of functions such as promoting a product, giving results as effective as the designs day by day. With the innovations added to the display methods of the poster designs hung on the walls, billboards, and exhibition halls for years, it has had the opportunity to present the value it carries from the past to the present more effectively. Recently, augmented reality technology appears as a poster display method, which is frequently encountered in artistic activities as in many other fields. The augmented reality method adds sound and movement to our lives in works that are prepared in two-dimensional static works such as exhibitions and presentations and makes the works within the scope of exhibiting more effective and remarkable works. The main purpose of the research is to descriptively investigate while using the augmented reality technology in the exhibition method, how this method increases the effect in poster works and which ways and methods are used by the artists. Within the scope of the research, the Artivive augmented reality application example, AMC movie poster, Into the Storm movie poster, Printworks London poster were examined, and it was found that poster designs were presented more effectively and remarkably with augmented reality technology.