TURKISH TV DRAMA IN THE MARKETING OF TOURISM DESTINATIONS

Abstract

The effect of drama on societies in different ages touched on the role of Turkish drama in marketing tourism destinations and prompted us to examine and investigate the secrets of this effect. The aim of the study is to examine the effectiveness of Turkish TV series as a marketing tool in promoting the image of Turkey as a tourism destination. The depth of drama's great impact in changing many behaviors in society became clear through research work. Playing an important role in the marketing of different markets with Turkish series dubbed into Arabic and different languages, Turkish TV series succeeded in promoting their cities and touristic places, increasing the number of tours in Turkey to the top in the world. As a result of the research, it has been determined that drama is a promotional tool and Turkish tourism destinations are successfully marketed. The study confirms that Turkish TV series maintain their leadership among TV series in the world to date, and this opens new horizons for itself, such as creating smart tourism destinations and promoting them through various social media and attracting more tourists. Turkey is a country with a great historical and cultural heritage.