PURCHASE PREFERENCES OF CONSUMERS IN CONSUMPTION OF MEAT AND MEAT PRODUCTS IN THE URBAN AREA OF HATAY PROVINCE

Abstract

The aim of this study; To determine the purchasing behavior of consumers living in the urban area of Hatay, to reveal the places where they buy their products, to determine the factors affecting their consumption preferences, and the criteria are taken into account when purchasing products. The main material of the study consisted of surveys conducted with consumers in the urban area of Hatay province in 2020. The data were analyzed by using Chi-square and Kruskal Wallis statistical tests. The monthly consumption of meat and meat products by consumers was determined as 7.6 kg. It was observed that the increase in income level increased the shopping from the market and supermarket. Consumers mostly preferred once every 15 days as the frequency of purchasing meat and meat products (51.4%). When purchasing meat and meat products, freshness and the place of the purchase were found to be very important. It has been determined that the risk of disease risk of slaughtered animals is the most important factor in the consumption of meat and meat products by consumers. When purchasing meat and meat products, it has been found that the most important is the healthy sales conditions, the compatibility between quality and price, and the quality guarantee of the products. The results of the research revealed that consumers primarily prefer healthy, high-quality products with affordable prices, that there are generally habits in choosing the place of purchase and this continues, and that the product supply should be more and the product prices should be more suitable for an increase in the consumption of meat and meat products