A RESEARCH ON PREFERRED MUSIC GENRES IN THE CONTEXT OF THE MEDIA AND AFFINITY

Abstract

The idea of escaping the routine of daily life has created a link between people and the media. Preferred content is generally fun. Rating-oriented advertisers support suitable content for the audience's desire of break and entertainment. Thus, the media field is built over the culture industry. The contents become copies of each other. Even content of news and music got this similarity's shared. In this study, in which a quantitative research method was used, the similarity between the media addiction and the behaviors of the participants was discussed. In this context, a survey based on the scanning model was conducted with 402 participants. According to the results of the study, it is seen that the participants follow the internet and social media widely. Participants' level of media attachment is moderate, and as the average age increases, their level of engagement increases. Likewise, as the age increases, it is revealed that people have a more similar life with other people. When the type of music listened to is considered, it is understood that the folk and pop music genres are the most preferred genres. On the other hand, those who listen to arabesque music think that they are less like other people.