GEOGRAPHICALLY MARKED PRODUCT ERBAA NARINCE LINK LEAF ASSESSMENT WITHIN THE SCOPE OF GASTRONOMY TOURISM

Abstract

Viticulture activities have been carried out both in the world and in our country since ancient times. Within the scope of this study, it is planned to evaluate the properties of Tokat Erbaa Narince Vineyard leaf, which is a gastronomic product with geographical indication registration, and the use of this product in gastronomy for touristic purposes in a scientific framework. It is aimed to get the opinions of the viticulture in Erbaa regarding the evaluation of viticulture activities within the scope of gastronomic tourism. Before the study, 4 themes were determined by the researcher as production, problems of viticulture, tourism, and government incentives. After the codes were created from the determining themes, interview questions were prepared by making use of field experts. The data were obtained by audio recording as a result of interviews with 15 people who grow viticulture in Erbaa town center and villages. The records obtained after the interviews were put into written form. According to the findings, the viticulturists in the region think that they have heard the word gastronomy and that the evaluation of viticulture products obtained as a result of viticulture activities within the scope of gastronomy tourism will contribute both to the region and the country.