DESCRIPTION OF THE DOMINANT APPROACHES IN PUBLIC RELATIONS PRACTICES

Abstract

The aim of this article is to both explain the dominant approaches in public relations practices and describe the relations between them. How the basic communication theories are handled and applied in the field of public relations is an important issue. Therefore, in this study, primarily the theories put forward in the first half of the 20th century and the beginning of the second half will be examined and these theories will be compared with each other. Thus, a relationship will be established between theories that seem to be disconnected from each other, or even seem to have no relation with each other. Each theory represents a certain period and understanding. Establishing relationships and comparing theories will allow to see both their pros and cons. While these are being carried out, it will be discussed how dominant approaches are defined, examined, and applied in public relations, which is one of the important points of the communication field. As a result, this study aims to define, analyze, and compare the theories that emerged in different time periods of the communication field. In addition, the ways in which the approaches discussed here are applied in different ways in the field of public relations are also examined.