Examining the Relationship Between Relationship Marketing and Patient Satisfaction
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DOI:
https://doi.org/10.5281/zenodo.8115496Keywords:
Relationship Marketing, Patient Satisfaction, Health ServicesAbstract
This study was conducted to examine the relationship between the satisfaction of foreign patients using private health services and the marketing relationship, and the orientation of relational marketing to patient satisfaction. Relationship marketing methods are very important today. Businesses prefer to increase their profit rates, to be ahead of the challenges in tough competitive environments, and therefore they use relationship marketing businesses. As a result of the quality of the service obtained, the protective commitments and satisfaction of the patients increase. In the study, the survey method of foreign users benefiting from private health services in Istanbul was used as a data collection tool. All Data collected were analyzed in the SPSS 22.0 packet map. It is given in continuous casting notation (mean, standard deviation). The fit of the data to the normal distribution was tested with the Shapiro-Wilk Test and the coefficient of skewness. Regression analysis overall in examining the comparison between dependent and independent variables. The statistical efficiency level was determined as 0.05. As a result of the analysis and evaluations, it was concluded that there is a positive relationship between relational marketing and patient satisfaction.
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