INVESTIGATION OF AUGMENTED REALITY TECHNOLOGY USAGE AREAS IN GRAPHIC DESIGN ON ADVERTISING GRAPHICS

Abstract

Rapidly developing communication and communication technologies constantly change communication channels. However, they also change the content of the message and the environments where the message's owner and recipients meet. Augmented reality, one of these technologies, is expanding its influence day by day due to its many surprising advantages. Augmented reality should be considered not only as a new technology but actually as a new environment that affects many concepts and areas. It is possible to encounter augmented reality practices in every field related to human in the coming years. The combination of mobile communication technologies and computers can eliminate spatial limitation.
It can be used in many fields such as augmented reality, education, health, transportation, entertainment, cinema and defense, which we can describe as the combination of virtual elements created on the computer with real world spaces and objects. Many areas of graphic design, especially advertising, are not excluded from this change. This means, "Which vehicle will we run advertising / public relations campaigns?" instead of the question, "what content and what experience we will communicate with?" Which solutions the newest creative technologies offer to this question and how the creative sectors implement these solutions is an issue that needs to be constantly examined with its changing and renewing dimensions