APPLE IN THE SCOPE OF BRAND ADDICTION – IPHONE PRODUCT REVIEW

Abstract

It is a fact that we all know in cowboy movies that we used to stamp with the fire made in order to prevent mixing of cattle with other herds in ancient times, marking their own animals by marking with fire. The shepherds, who had high quality animals with this marking style at that time, also prevented the mixing of animals they had taken in common pastures with other poor quality animals.
The expression of branding and branding used today is generally; It is used as a follower, appealing to a fixed segment, as if accepted by a certain segment. Brand; It can also be defined as a sign, symbol trying to load the awareness that it is quality to the audience it is delivered to.
In this study, definitions were made on Brand and Brand Addiction. Particular attention was paid to the concept and phenomenon of addiction related to smartphones, and then Apple's formation process was given to provide general information.
Turkey iPhone emphasis on user surveys we have done after the statistical data, the results were presented