LOOKING FROM THE PERSPECTIVE OF PUBLIC RELATIONS TO DEVELOPING COMMUNICATION TECHNOLOGIES

Abstract

Until half a century ago, it was thought that it would be impossible for individuals to reach information from a fixed location anywhere on earth and to convey their ideas and products to an unpredictable number of people so quickly and easily. The expectations of human beings and the development of technology have eliminated many impossibilities. Technological developments have brought a different perspective in many fields and enabled people to meet masses of people. The Internet appears to be the most important opportunity that provides this meeting.
The internet is used as the simplest way of exchanging information in the virtual world. It is ensured that individuals or institutions exchange information, promote products and communicate with each other over open networks using the internet. The easy and widespread use of internet tools and many applications in the virtual world provides an increase in interactive communication and opportunities for public relations.
In this study, the connection between public relations and virtual world concepts is questioned, the importance of the internet and it’s applications in terms of public relations are explained, and finally, the measures to be taken and the problems that may occur are emphasized.