THE EFFECTS OF INFORMATION TECHNOLOGY USAGE ON COMPETITIVENESS OF COMPANIES

Abstract

In this study, the effect of competition in today’s competitive environment by using information technologies is investigated. As a result of the intensive use of information technologies in many businesses, the processing needs to adopt and actively use these technological activities. To do this, they need to revise their structures and make the enterprise ready to use intensive information and technology. In order for businesses to survive and succeed in today's competitive world, learning, implementing and planning changes are their top priorities. For this reason, the types and dimensions of competition encountered in business life, their rapid change, processes of change, their significant effects in micro-macro dimension, competition activities and structures of enterprises were discussed in the study.
Achieving competitive advantage is only possible by obtaining free market conditions. Competitiveness in free market conditions; means the rise of national income in the country and the ability to produce services and products that can compete with international enterprises. The fact that companies are innovative and creative becomes compulsory in a sense with the speed of competitive environments. Therefore, in this study, also; in situations that require them to be innovative and creative in competitive environments, the effects of technology on service quality, the effects of technologies on competitive advantage, the contribution of R & D activities to innovation, the advantages that customer satisfaction can provide to businesses and so on, subjects.