Management Strategies in Turkish Optical Sector

Abstract

This study delves into the management strategies of the Turkish optical sector. It provides detailed strategic management information and thoroughly investigates the Turkish optical sector and market based on the example of HOYA. The company's innovation capability and product portfolio were examined, various products and comparisons, and research questions were presented to the Turkish optical sector and opticians through a survey. The survey results were meticulously analyzed, offering solutions to strategic errors in the company's policies for the Turkish market. The study includes a comprehensive SWOT analysis of HOYA Corporation and its optical market strategy. These analyses identify the company's strengths, weaknesses, opportunities, and threats, shaping the strategic management approaches accordingly. Additionally, the dynamics of the Turkish optical market and HOYA Corporation's position within this market are thoroughly detailed. The study also examines the company's innovation strategies and new product development processes. Furthermore, general strategic management approaches related to the optical sector are highlighted, and evaluations of the sector's future development areas are made. Finally, an evaluation of the overall state of the Turkish optical sector and potential future developments is presented. This study aims to provide significant contributions both academically and practically, shedding light on the future strategic and planned orientations of the Turkish optical sector. In addition, the findings of this study offer strategic recommendations that can guide other companies in the sector, helping them gain a competitive advantage.