LOCAL ENTERPRISES TO ENTER INTO INTERNATIONAL MARKETS AND RETURN TO A MULTIPLE OPERATION

Abstract

Today, with the increasing globalization, they are trying to carry their activities to the international dimension in order to compete against the competition of the enterprises, to sustain their activities, to grow and to profit. Internationalization of commercial activities has a long history. In fact, commercial activities are based on ancient civilizations. Systematic cross-border commercial activities carried out by private corporations in Europe began with the Middle Ages. National enterprises are enterprises operating in production and marketing within the borders of a country. They do not engage in any international activity. They are usually oriented towards meeting local requirements. Often they work on this field because it is much more necessary to operate within the country, less than the knowledge, capital and other factors of production that international activity will bring. Operating in international markets requires that at least two countries have legislation, incentives, restrictions, knowing the characteristics of consumers. These businesses are not interested in international markets either because they do not see themselves adequately as capital, or as a management structure, or because they have a good position on the field. International businesses include businesses engaged in various activities ranging from importing and exporting and licensing to other countries to production in various countries. These are enterprises which, although operating in foreign countries, have limited investments abroad and are often in the hands of the citizens of the country of operation, the management of the main enterprise. An enterprise may operate by marketing its produced goods to other countries or by marketing products produced by other countries in its own country. The activities of such enterprises occur between the borders of at least two countries. The international business has a main operation in any country and coordinated production and sales units in various countries. The parent company manages all activities without distinction between national and international activities. Working in this context is the process by which an aiming enterprise moves its activities from the national to the international dimension, through the factors that affect internationalization, and to draw attention to the difficulties and stages of this process. As a result, in the emergence of international businesses; Innovation in information processing technology, international competition and unlimited human needs. Moreover, the internationalization of an operator is not an easy process, and the decisions made in this process will become very important in terms of the future of the business. However, managers and leaders, who are the most important actors of this process, should investigate the markets of the countries that will make this decision in detail and predict the risks.